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Social media platforms have revolutionized how fragrances are marketed and discovered. Influencers and fragrance enthusiasts share their personal favorites, reviews, and experiences, creating a vibrant community centered around scent appreciation. This digital word-of-mouth significantly impacts consumer choices and trends, with brands leveraging platforms like Instagram and TikTok to reach wider audiences. As a result, social media continues to shape the fragrance landscape, making scent discovery more accessible and engaging.